Written by people. Built for authority. Practical content marketing advice from senior writers and editors. Since 2011.
Get cited by search engines and AI engines alike.
Planning, frameworks, and scaling content operations.
How AI is reshaping the work of marketing content.
Writing, editing, voice, and storytelling that holds up.
Production, distribution, and the systems behind cadence.
Search both closely related keyword terms in Google and compare the results. If the results overlap heavily, the terms share a topic, so create one piece that targets both. If there is little overlap, they are separate topics and each…
Writing content for SEO (search engine optimization) is a necessary, vital skill for online marketers. Just look at some of these stats around search... 70.6% of ALL web traffic on…
Press releases have outlived plenty of other marketing tactics for a simple reason: they give businesses a direct way to put verifiable news in front of journalists and other audiences.…
Today’s marketing teams are expected to create more content across more channels than ever. From SEO blog posts and website copy to social media, email newsletters, eBooks, and product descriptions,…
Hiring a professional writer or content agency can be a significant investment, but understanding content writing pricing can make it easier to plan your budget and compare providers. Content costs…
There isn’t one standard point in a case study project when it makes sense to bring in a writer. When you hire one depends partly on what you need them…
Press releases remain one of the most useful ways to put company news in front of journalists. According to recent research, 68% of journalists named press releases their most useful…
Six weeks after we published a page setting out Express Writers’ current ownership facts, we ran two sets of checks: 3 web-enabled queries through consumer AI assistants and 5 model…
AI and content marketing are colliding. What the shift means for marketers — and how teams keep quality and authority at the center while the tools around them change.
Real practice from the people who write and edit the work. No AI fluff, four times a year.
Enterprise brands trust our editorial team
